Anna Alabau
“After 12 years of working in the digital industry, I keep finding excitement and
passion in every project I work on”
Experience
FAT BEEHIVE, 2016 – Present
Head of UX research, design and strategy, February 2023 – present
- I lead a team of 4 people focused on digital strategy, user experience research and design. We understand our client’s goals, help them draw OKRs and guide them through discovery to find out what internal and external users need of the website and their other digital assets.
- I develop research plans tailored to the clients’ needs and budgets, and carry out research activities including workshop facilitation, desk research, surveys, tree testing, prototyping, task testing, interviews, user journey mapping, usability and accessibility audits, and more.
- I deliver optimised information architecture and navigation structures, user personas and journeys,wireframes, reports and presentations, and user story based functional requirements documents.
- As head of department, I manage my team’s OKRs, performance, training, recruitment and quality reviews.
- I also participate as keynote speaker at talks and conferences about User Experience, Accessibility and digital fundraising amongst other topics.
- As a member of the Senior Management Team, I lead in innovation and process, creating efficiencies and new products for the business and actively assisting in the creation of sales proposals and pitches.
UX Research Lead, October 2021 – February 2023
- I developed tailored research plans and carried out research activities for clients’ projects.
- As team lead, I created and fine-tuned the discovery process, frameworks and templates we still use today.
- As team lead, I ensured the quality of my team’s outputs, managed performance, training and recruitment, and worked to consolidate two teams into the department I currently head.
Senior Digital Project Manager, September 2016 – October 2021
- I managed the delivery of projects in time and on budget for multiple clients, including requirements gathering, resource management and quality control.
- I was heavily involved in and often led UX research activity planning and execution, especially workshop facilitation, information architecture and navigation mapping, design reviews and writing functional specification documents.
- I worked alongside the Head of Delivery to improve process and documentation, quality assurance and pitching.
VSOURZ LTD, 2012 – 2016
Projects and Account manager, 2012 – 2016
- I prepared sales documents and participated in pitches to clients across the UK, UAE and Spain.
- I managed the delivery of projects in time and on budget for multiple clients, including requirements gathering, resource management and quality control.
- I led the requirements gathering stage of multiple projects, including drawing up functional workflows and wireframing functionality before briefing design and technical teams.
- I managed my own portfolio of clients including those with active projects and those utilising ongoing support services.
- I actively assisted in the initial set up and later management and recruitment of talent for the Barcelona office.
Overview
In a nutshell
- 3 years leading a team of strategists, UX researchers and designers
- 6 years working in User Experience Research
- 12 years working in the digital industry
- Bilingual able to work and research in English, Spanish and Catalan
- Well versed in formative and summative research methodologies
Education
- UX Research Methodologies, Akendi 2019
- UX Research and Design bootcamp, General Assembly 2018
- Master’s degree in animation techniques, 9zeros Animation School 2005-2007
- Master’s degree in audiovisual communication, Universitat Autònoma de Barcelona 2001-2005
Further career history
- Writer and proof reader. Freelance. Barcelona/London, 2008 – 2016
- Customer service supervisor. H&M. Barcelona, 2008 – 2012
- 2D animator and prop designer. Tiburón Films. Barcelona, 2008
Languages

Catalan (native)

Spanish (native)

English (proficient)

Italian (intermediate)

French (beginner)

Icelandic (beginner)

Swedish(beginner)
Interests
- Books and graphic novels
- Sustainable travel
- Strategy games
- Art, specially visual arts
- Arcade games
- Trekking
- Cycling
Tools and Skills
















Get in touch
I’m currently looking for a permanent position with the right team. In the meantime, I’m also open to freelancing on some exciting projects.
Featured case studies
Turn2Us
I worked with Turn2us to improve their website’s user experience in areas like accessibility, mobile usability, and navigation. Through extensive research, we gathered insights from diverse users and provided recommendations for improvements.
Centrepoint
From 2022 to 2024, I led my team in conducting research projects for Centrepoint. Our findings guided the development of a user-centric website through open card sorts and surveys, user journey mapping and a new information architecture.
Team leadership
To be an effective leader, you need to find a good balance between ensuring the quality of the work that comes out of your department, supporting your team to keep improving their skills, and trusting them to do their best work.
