Anna Alabau
I’m a seasoned user experience researcher with a passion for understanding the needs of end-users and organisations in order to deliver inclusive, accessible, purposeful, user-centric, business-aware digital solutions.
Over the years, I’ve used my background in journalism, marketing, communication and linguistics to deliver excellence to a vast array of commercial and not-for-profit clients and their audiences.
Featured case study
Through a combination of quantitative, qualitative as well as attitudinal and behavioural research, myself and my team delivered insights to help Turn2us cater for their users’ needs in the next iteration of their website.
Skills
Research planning
Once I have identified the objectives of the project, the knowledge gaps the client has towards specific audiences, products and/or touch points and the constraints of the project, I create custom research plans that meet the client’s insights, time and budget requirements.
Formative research
Through interviews, surveys, user observation, user journey mapping to prototype testing and much more, I help clients determine what improvements their products need before the development stages so they can meet their users’ needs.
Architecture
I have vast experience in mapping and improving all sorts of architectures: from information (IA), content and layouts to technical workflows, processes, product concept and prototyping.
Stakeholder engagement
Research insights are only useful to the degree that they’re understood by the client and the broader team that will execute the solutions. I’ve worked with cross-discipline teams for over 12 years, and taken the lead in stakeholder engagement from pitching to presenting insights to running sprints within teams.
Summative research
With a mixture of quantitative and qualitative methodologies, I help clients figure out how well a design or a product performs with their intended audiences. From usability heuristics audits, accessibility reviews to user surveys and task testing, I am able to deliver valuable insights and recommendations to clients.
Anna Alabau Uxer 